
Kameron Kay Jewelry Valentines Day
Valentine’s Day is just around the corner and what are you doing to promote?
Be smart and creative and come up with a promotion that fits your style and your location.
For instance, what I suggest is that you learn from the best.
What does that mean?
Start paying attention to the magazine ads, television commercials and online specials for companies with large advertising budgets and see what they are doing. This will give you an idea of where to start and then something may spark your creativity!
Here are 3 examples of current Valentine’s Promos running -
1. www.Godiva.com
The Grand Prize Winner of our annual Valentine’s Day promotion will enjoy an exclusive trip for two to New York City to attend the star-studded Elton John AIDS Foundation (EJAF) gala event. Our winner will meet and present Sir Elton John, Chairman and Founder of EJAF, with a check for Godiva’s donation of $200,000.
Plus, we’ll give back even more by making a donation of $20,000 to a charity of our winner’s choosing.
*To me, this sparks an idea to tie in your Valentine’s Jewelry to donations for Haiti. Just a thought?
2. www.Tiffany.com
Be My Vintage Valentine – They have a clever “Cupid’s Picks” featuring their exclusive line of keys.
*There is no discount but clever marketing which means if you don’t want to offer a discount, you better make sure you spend that money on a great looking website and fabulous photos that look expensive and worthy of paying full price.
3. www.VictoriaSecret.com
They are holding their “Wild Card” promo. This is a brilliant way to build their client list and collect information. They ask you to enter your name, e-mail, address etc. to be able to play their “Wild Card” game with the potential to win $500.
*You can do this on a smaller scale where you collect e-mail names and addresses to your website in exchange to win a necklace, earrings whatever you want to give away.
Hopefully these have given you some inspiration to hold your own Valentine’s Promotion.
You don’t have to have a HUGE budget and spend loads of time but just be clever.
Cheers!
Happy Valentine’s Day
Kameron
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